One platform that handles your scheduling, marketing, social media, website, emails, CRM & more – everything your beauty business needs to grow.
All your tools under One Single login. Designed exclusively for beauty professionals.








Every esthetician starts with passion: for skin, for results, for helping people feel confident.
But somewhere along the way, the business side starts taking over.
You’re juggling bookings, chasing follow-ups, managing forms, replying to DMs, posting on social, and still trying to deliver perfect treatments.
We saw it over and over – talented professionals burning out, not because they weren’t great at their craft, but because they didn’t have a system that supported them.
So we built GlowFlow – a single, easy platform that does the heavy lifting for you.
It keeps your schedule organized, your marketing consistent, and your client experience flawless – so you can focus on what you love most: transforming skin and growing your business with confidence.
Say goodbye to ten different apps and scattered systems.
GlowFlow brings your scheduling, marketing, social media, website, and CRM together – under a single login!
Clients can book anytime. You can collect deposits, get automatic confirmations, reminders, and cancellations synced to your calendar - no missed calls or double bookings.
Publish social media posts in a single click, send emails and texts, and keep your audience engaged - all from one clean dashboard. Promote treatments, offers, and events effortlessly.
Launch a beautiful website without tech knowledge, capture leads, store forms, track reorders, and manage every client journey in one place. Everything you need to grow, minus the chaos.
GlowFlow isn’t just another CRM. It’s your command center for running, growing, and simplifying your esthetics business.
Every feature is designed to make your workday smoother – and your results stronger.
Every client, every lead, every conversation - in one place.
You can see who booked, who’s due for a follow-up, and who needs a little nudge to reorder.
Just drag and drop clients through a simple journey:
Lead → Consult → Booked → Completed → Reorder.
No spreadsheets. No chaos. Just clarity.
If you’ve ever wished your business had a brain, this is it.
You’re not a receptionist. You’re an artist.
With GlowFlow, clients can book anytime they want – and the system handles confirmations, reminders, reschedules, and no-shows for you.
It even syncs to your personal calendar, so your days stay full but never overbooked.
More bookings. Less back-and-forth. Zero stress.
You don’t need a web designer, a tech degree, or another monthly subscription.
With GlowFlow, your website just works - and it looks like you.
In minutes, you can create a stunning landing page or full website with drag-and-drop ease.
Showcase your treatments, prices, and results.
Embed your booking calendar so clients can schedule instantly — no back-and-forth messages, no link trees, no chaos.
It’s modern, mobile-friendly, and made for the esthetic industry.
Because your online presence should feel as polished as your work.
So when someone asks, “Do you have a website?”
you’ll smile and say, “Yes — and you can book right there.”
Forget Google Forms and hundreds of spreadsheets.
Every form, from skin type and treatment history to consent and feedback lives inside GlowFlow.
Clients fill them out online before their visit, and you see everything neatly stored under their name. It feels polished, organized, and totally professional.
Exactly how your brand should look.
Now, let’s unlock the features that actually grow your business – the marketing engine that keeps your calendar full and your brand unforgettable.
Your most profitable secret weapon isn't a new serum; it's your client list. The GlowFlow Email Marketing system transforms that list into a consistent stream of re-bookings and referrals.
Forget expensive, clunky email platforms. Our intuitive drag-and-drop builder lets you craft stunning, brand-aligned emails in minutes.
Don't just send emails. Send experiences that bring them back, again and again.
Why it's a Game-Changer for Your Practice:
Automated Re-Booking Power: Set up sequences, '90-Day Rejuvenation Reminders,' or exclusive birthday offers-they send themselves, working tirelessly to fill your calendar.
Precision Targeting: Easily segment clients (e.g., 'Procell Hair,' 'First-Time Peel,' 'VIP Members') to send highly relevant, irresistible promotions that actually convert.
Professional Polish: Create beautiful, mobile-friendly newsletters and promotions with zero design experience, ensuring your brand always looks impeccable.
The biggest secret to scaling a thriving beauty business isn't more hours in your day - it's GlowFlow Workflow Automations. This is your personal, invisible assistant that never sleeps, never forgets, and ensures every client journey is seamless and consistently exceptional. Say goodbye to manual checklists and hello to effortless efficiency.
Unlock Unprecedented Efficiency
Flawless Client Journeys: From the moment a lead inquires, automatically send welcome emails, appointment reminders, post-treatment aftercare tips, and re-booking prompts-all tailored to their specific needs.
Never Miss a Follow-Up: Set up automated sequences for no-shows, new product launches, or even birthday greetings. Your system does the work, you get the credit.
Effortless Reputation Building: Automatically request 5-star reviews after every successful treatment, building your online presence while you're focused on your next client.
Error-Proof Operations: Reduce human error and ensure every single client receives the consistent, high-touch experience that builds loyalty.
Imagine the freedom of knowing your business is running smoothly, even when you're not actively managing every detail.
Stop juggling apps and forgetting to post. Imagine scheduling your entire month of captivating content in just a few clicks.
Consistency is the heartbeat of a thriving social presence, but who has time for it? The GlowFlow Social Scheduler integrates directly into your CRM, making multi-platform posting a breeze. Craft your message once, then push it to Facebook, Instagram, LinkedIn, Google Business Profile, and more – all from a single, intuitive dashboard.
Set It & Forget It: Schedule weeks or months of content in advance, ensuring your brand stays top-of-mind without daily effort.
Visual Calendar View: See your entire content plan at a glance, making adjustments and planning campaigns easier than ever.
Cross-Platform Power: Post to all your essential channels simultaneously, saving you precious time and ensuring brand consistency everywhere.
Say Goodbye to Extra Subscriptions: Eliminate separate scheduling tools like Hootsuite or Buffer; it's all built into your GlowFlow CRM.
Turn social media from a chore into your most consistent marketing asset.
Stop spending hours searching for graphics or agonizing over captions. Imagine a vault of stunning, Procell-branded content, ready at your fingertips.
Every esthetician knows that powerful visuals and compelling words drive bookings. But creating them? That's another story. The GlowFlow Content Vault is your secret weapon: a constantly updated library of high-quality, Procell-approved marketing assets, seamlessly integrated into your CRM. It's truly marketing done for you.
Ready-to-Use Graphics: Access beautifully designed graphics, engaging videos, and stunning 'Before & After' templates that instantly elevate your brand. Never stare at a blank screen again! Find pre-written social media captions, email snippets, and blog post ideas specifically for Procell treatments and beauty trends.
Instant Access, Anywhere: Pull assets directly into your Email Builder, Social Scheduler, Website Builder, or SMS campaigns - no downloading, re-uploading, or resizing needed.
Attract New Clients on Autopilot. Simplified Ads, Stellar Results.
Imagine a steady stream of new clients discovering your services, without the headache of mastering complex ad platforms.
You're an expert at transforming skin, not deciphering ad campaigns. The GlowFlow Ads Manager empowers you to run powerful, local advertising campaigns on Google and Meta (Facebook/Instagram) directly from your CRM. Say goodbye to toggling between complicated ad accounts and hello to a simplified, integrated approach that brings new leads right into your pipeline.
Your best marketing isn't what you say, it's what your satisfied clients say. Imagine effortlessly collecting glowing reviews that fill your calendar.
In the world of beauty, your online reputation is everything. Positive reviews are the social proof that builds trust, attracts new clients, and solidifies your status as a top professional. The GlowFlow Review Management feature automates the entire process, making it simple to collect, monitor, and leverage those crucial 5-star ratings.
Stop leaving your reputation to chance. Start building an undeniable 5-star presence that consistently brings in new business
Your clients text. Your leads text. Isn't it time your business did too, without the chaos of a dozen different apps?
The GlowFlow Unified Inbox brings every client conversation into one crystal-clear view. Whether it's an Instagram DM, a Facebook message, a Google chat, or a direct SMS, you see it all. No more missed opportunities, no more juggling platforms-just seamless, instant communication that converts.
And also use 'Text Snippets' (pre-saved responses) for FAQs, saving you hours and ensuring consistent, professional communication every time.
Beyond hands-on treatments, imagine sharing your specialized knowledge with a passionate community, creating passive income and a powerful brand.
With GlowFlow Memberships & Community Platform, you can transform your knowledge into scalable digital products and foster a loyal online community. Whether you're teaching advanced esthetics techniques, offering specialized courses, or building an exclusive client group, this feature empowers you to create new revenue streams and elevate your brand like never before... all without needing separate platforms like Skool or Kajabi.
Why limit your revenue to appointment hours? With GlowFlow's Online Store & Payment Processing, you can effortlessly sell physical products (like recommended aftercare products), digital guides, gift cards, and more, directly from your website or custom landing pages. This integrated solution provides a professional e-commerce experience for your clients and a streamlined revenue channel for you.
No need to spend $5k on a dedicated e-commerce website! Build and manage it easily on your own!
Your expertise is valuable. Now, monetize it effortlessly and provide a seamless shopping experience that keeps clients glowing (and buying!).
Stop guessing about your business performance.
Running a successful beauty business means more than just providing amazing services-it means understanding your numbers. We bring all your critical business data into one intuitive, easy-to-read hub. Track your leads, conversion rates, sales, appointments, and marketing campaign performance in real-time, empowering you to make smart, data-driven decisions that fuel your growth.
Transform complex data into simple, actionable insights. With GlowFlow Reporting, you'll always know the pulse of your business and exactly how to amplify your success.
GlowFlow isn’t another startup trying to “disrupt” your industry.
It’s built by Procell Therapies – a leading name trusted by tens of thousands of estheticians and aesthetic professionals across 38+ countries.
We’ve spent years listening to practitioners, studying what helps them grow, and building tools that make their day-to-day smoother.
So when we created GlowFlow, it wasn’t from a boardroom – it was from real conversations with people like you.
The ones who said, “I just need everything in one place.”
And we listened.
GlowFlow is the result – practical, powerful, and made for the realities of running a modern aesthetics business.
Because who better to build your system than the brand that already supports your success?
GlowFlow isn’t just software – it’s the system that helps estheticians feel organized, confident, and in control again.
Licensed Esthetician
I used to forget follow-ups all the time. Now clients get reminders automatically, and rebookings have definitely gone up a bit.
Spa Owner
Posting doesn’t feel like a chore anymore. I used to skip posting for weeks because I didn’t know what to say. The templates inside GlowFlow give me a starting point, and I just tweak them a little.
Beauty Studio Owner
I’m not techy at all, but I had my site live in a day. It’s not 100% perfect yet, but it looks way better than what I had before, and I could do it myself with no prior experience. I didn't have to go back and forth with my developer
Licensed Esthetician
Before, everything was in different places. Now, I open one dashboard in the morning and it’s all there. I finally feel like I run a proper business.
PMU Artists
Gave me the confidence to start experimenting with lead gen strategies and advertising. I was able to hire a VA because of this and it turned out to be the best decision. It's finally a "business" and not just a "passion" for me. I am able to be consistent on social media and also get a steady inflow of leads, while nurturing and following up with the existing clientele regularly. Couldn't have asked for more.
Independent Esthetician
GlowFlow’s pricing is straightforward - your plan includes full access to all features.
The only extra costs are for emails and text messages (SMS/A2P), which are billed at industry-standard rates set by the carriers, not by us.
Here’s what to expect:
Emails: usually less than $0.001 per send (so a few cents for hundreds).
SMS/A2P Texts: typically $0.01 per message, depending on the carrier.
You’ll see these rates clearly inside your GlowFlow dashboard, and you can manage or limit your messaging volume anytime.
These are incurred only if you use E-Mail / SMS services.
One-Time A2P / Campaign Brand Registration (U.S. Law Requirement): For businesses sending promotional texts in the U.S., there’s a one-time A2P 10DLC registration fee charged directly by carriers, in accordance with U.S. telecom compliance laws.
Advertising Costs (Optional): If you choose to run ads through GlowFlow integrations (like Meta / Google Ads), those ad costs are paid directly to Meta or Google, according to the daily budget you set.
No hidden fees, no surprises - just clear, transparent billing that you control.
Not at all. GlowFlow was built for estheticians, not engineers.
If you can send a text or post on Instagram, you’ll be perfectly comfortable here.
Yes. Most of our users came from multiple apps before GlowFlow.
You can import your contacts, connect your calendar, and start fresh.
GlowFlow was created by Procell Therapies, a trusted name in aesthetics.
It combines everything you need - scheduling, forms, marketing, and reviews - into one simple system made specifically for beauty professionals.
Yes. There are no contracts or hidden fees.
You can cancel anytime directly inside your account.
No. While it’s built by Procell and integrates beautifully with our ecosystem, any licensed esthetician, PMU artist, or spa professional can use GlowFlow.
Absolutely. You’ll get quick-start tutorials and a deep dive into all features + how to use it most effectively.
Every business is different - but most practitioners say GlowFlow saves them hours every week and helps them market consistently.
It’s about creating more flow, less chaos, and more confidence in your business.
© GlowFlow CRM by Procell Therapies. All Right Reserved 2025.
I didn’t think I’d use half the features, but I actually do. I started with just booking, automation reminders and websites, and now I’m using the email and social media posting too. The system kind of grew with me. I love it!